Social media marketing is more important than ever, with visual social media taking the lead on the traditional text-based channels. The majority of social media platforms utilise imagery and videos to boost their content, however the most effective way to make the most of visual marketing is through social media channels that generate imagery and videos specifically.
With regards to image based social media, there appear to be two distinct platforms, which seem similar in offering identical services. These two options are Instagram and Pinterest.
We will discuss the main points of interest for both instagram business account platforms, and see how Instagram and Pinterest compare. Therefore, hopefully working out which visual platform would be most beneficial to boost your brand.
Pinterest is one of the fastest growing social media networks, currently weighing in with approximately 70 million regular users. Also, Pinterest is unique in offering an audience that is predominantly female at a majority of approximately 68%, with the largest gender difference of any other social media channel. Pinterest users also tend to be slightly older in general.
In comparison, Instagram has a phenomenal 200 million active and regular users, with approximately 45 million photos shared and 1 billion photos “liked” every day. Males and females are more evenly represented on the platform. The application is also most popular with younger users, and has the same core demographic of 18-34 year olds as Pinterest.
As far as user engagement, Instagram far outweighs the engagement rate of Pinterest, possibly due to the fact that Instagram has over double the amount of active users. Additionally, Instagram’s user engagement has over 50 times the engagement rate of Facebook, as well as 20 times the engagement of Twitter, according to recent research.
However, as far as accessibility goes for both Instagram and Pinterest, Instagram does seem to be more difficult to access, as the platform is only currently available through a phone application. Although Instagram makes it possible to view the site online on a computer, you are limited in what you can do on the computer.
The main difference is in the content you can generate onto your personal and business Pinterest and Instagram accounts. Instagram promotes original content, and encourages users to create photos that they can edit with filters and other photo altering tools on the application. Whereas Pinterest allows users to curate other users’ content onto their own profiles as they wish, so long as they keep the sources.